Atlantic’s Quartz Aims to Be Global, Mobile-First Publication

Digiday: U.S.-based publishers often have to retrofit their brands for overseas audiences when they expand internationally. That’s not the case with Quartz. It set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Co. launched it in 2012. Today, 47 percent of its audience of 18 million comes from outside the U.S.