Yahoo Brand Name Won’t Go Away After Verizon Acquisition

CNET: Verizon is treading carefully with Yahoo, but still wants to seal the deal. “The deal makes strategic sense,” said Marni Walden, EVP of business innovation for Verizon. She continues to believe there’s value in the Yahoo name, noting that it won’t go away if Verizon completes its acquisition. Brands like Yahoo Mail and Yahoo Finance still draw plenty of eyeballs.