BIA/Kelsey Says Local Digital Ads to Overtake Traditional Ads

Advertising Age: If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. It’s part of a digital transformation of local-focused ads in communities across the country, and risks sidelining traditional print ads.