News Corp Unveils Lab to ‘Future Proof’ Against Ad Blocking

AdNews: News Corp. has unveiled its Future Media Labs to empower brands and agencies to work at the speed of the 24/7 news cycle and protect advertisers against ad blocking. The lab combines the forces of video ad tech firm Unruly, user-generated content service Storyful and newly formed News DNA to offer clients and partners ways to leverage the digital economy in a “post viral landscape.”