Hearst Seeks to Air Branded Content Videos on A+E Networks

Adweek: A+E Networks and Hearst Magazines Digital Media are teaming up for Hearst-produced branded content videos, which will air on A&E, Lifetime, History, Viceland and FYI. The companies are looking to partner with brands on branded content videos. No advertisers have signed onto the new campaign yet, said A+E Networks.