Rodale Tests ‘Email Paywall’ for Readers to Unlock Articles

Digiday: Rodale is testing a new kind of online paywall, asking people, including those using ad blockers, to provide an email to unlock articles. Since August, it’s been serving messages requiring people to enter email addresses to see content. They’re appearing on the sites of Rodale’s popular health and fitness titles, including Men’s Health, Women’s Health and Runner’s World.