News Corp Aims to Avoid ‘Vacuous, Contentious Clickbait’

CNBC: News Corp. CEO Robert Thomson said his company is committed to quality content amid the “mayhem” in advertising. “There is no doubt that the advertising market is in upheaval and that the renewed advertiser focus on viewability and measurability should naturally benefit trusted brands with accurate metrics. Hype and hip are not alternatives to quality and integrity.”