News Corp’s Sun Mobile Traffic Jumps After Paywall Drop

Campaign: The Sun almost doubled its total readership from 13 million to 24 million in the year to September, the latest National Readership Survey Paid data shows, after the News UK tabloid dropped its online paywall last November. The tabloid paper saw an enormous boost in mobile traffic, with 16.5 million people accessing the brand by mobile, compared to just 1.64 million the previous year – a 909% increase.