Viacom’s MTV Chief Cleans House to Attract Millennials

Hollywood Reporter: MTV president Chris McCarthy is cleaning house just a month into the job. The third leader of the youth-targeting network in the past two years has led Viacom sibling VH1 to its biggest ratings growth in 15 years in 2016 and hopes to bring MTV back into the daily conversation. That means eliminating several unscripted series that don’t resonate with his brand vision.