Comcast Inks Rights Deal to Use Olympic Rings for Promos

Philadelphia Inquirer: Tightening its multibillion-dollar ties to the Olympics, Comcast Corp. has inked a deal as an “official sponsor” of Team USA that will allow it to use the Olympics rings in its advertising. Comcast CEO Brian Roberts has agreed to pay about $12 billion for the U.S. TV rights for the Olympics through 2032.