Viacom Swaps Upfront Spectacles for Dinners with CEO

Adweek: As Viacom resets for this year’s upfronts, it is also changing its approach to the presentations. The company has decided to drop most of its pricey, splashy upfront spectacles in favor of more intimate, individual dinners and presentations, including gatherings with Viacom’s top execs, including CEO Bob Bakish.