Tegna TV Station Revamps for Buzzy, Viral Newscast

Tampa Bay Times: St. Petersburg, Fla. CBS affiliate 10News WTSP has debuted a new look, complete with new on-air personalities, a redesigned set and even a new 10News logo. The station is shifting its focus toward buzzy, viral stories that viewers are discussing on social media platforms, and away from the more traditional approach to delivering the news.