Report: TV Poised to See Ad Sales Drop as Digital Ascends

Bloomberg: In the coming weeks, TV networks will host glitzy events in New York to convince advertisers to spend more money on the latest dramas and reality shows. Many ad buyers, however, say they’re tired of paying ever-higher prices to reach ever-fewer viewers. Thanks to competition from the likes of Netflix, Facebook, Snapchat, audiences for traditional TV networks are declining.