Viacom Unveils ‘Epic’ Effort to Help Partners Build Brands

Adweek: Viacom is debuting a new way to help brands launch their products, and it’s kicking things off with M&M’s largest product launch in the company’s 75-year history. M&M’s Caramel. Epic, the new offering from Viacom’s marketing and partner solutions division, combines all of the company’s capabilities: custom creative, data solutions and social campaigns.