WPP, Publicis Agencies Cut Global Ad Spending Forecasts

Wall Street Journal: Media buying agencies Zenith and GroupM have lowered their expectations for global ad spending in 2017 and 2018, due to factors ranging from political uncertainty in the U.K. to slowing growth in China. “Advertising expenditure grew ahead of the wider economy for the third consecutive year in 2016, but we expect it to fall behind.”