Meredith Unveils ‘Anti-Goop’ Wellness Brand Called Strive

MediaPost: Meredith is launching a wellness and health vertical called Strive, which will be distributed on Facebook and on hubs across five of its titles, including Martha Stewart and Better Homes & Gardens, But Strive won’t be like Goop, Gwyneth Paltrow’s lifestyle site often criticized for its bogus health advice.