Alphabet, Facebook to Kill Ad-Supported TV, Prof Says

Barron’s: Traditional broadcast advertising is a “bleeding carcass,” according to Scott Galloway, author of the new book, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.” “TV advertising in the U.S. is $60 billion. There is enough baffled prey for both [Alphabet’s YouTube and Facebook] to go after. It is bad news for broadcast media. We are experiencing the death of the advertising-industrial complex.”