Vox CEO: We’re a ‘House of Brands’ for New Generation

Advertising Age: Jim Bankoff, chairman and CEO of Vox Media, oversees eight brands, including the Verge, SB Nation and Vox.com. “Our opportunity-slash-challenge is that we are a house of brands. We have some of the biggest and most prominent brands for their generation in media.” That’s not to say it’s easy. “It’s hard enough to grow one brand, let alone eight.”