Chernin’s Barstool Sports to Enter Pay-Per-View Business

Digiday: ESPN might not be ready for the Barstool Sports’ brand, but Barstool is ready for backyard brawling. The Chernin Group-owned digital publisher has acquired the Rough N Rowdy Brawl, a local amateur boxing competition in West Virginia, with plans to launch a new live event and pay-per-view business.