Viacom’s MTV: We Can’t Change Young Viewers’ New Habits

Advertising Age: Younger viewers don’t watch TV the way they did when MTV began in the ’80s. Snapchat and Instagram reign over eyeballs that used to watch TV music videos. “Their habits are changing, and we’re not going to be able to change it back.” Some of that means “making sure we’re talking to young viewers where they are .”