Snap Focuses on Enabling Commerce in Snapchat’s Ads

Digiday: Snapchat is working on developing new commerce units to bolster its e-commerce offering. It is unclear what the units are, although one buyer said he heard from his Snapchat rep that the unit is in beta. Another buyer said it would live as a transaction experience within the Stories feature on Snapchat, with a seamless swipe up to subscribe or buy.