Viacom Asks CBS to Increase Its Merger Bid by $2.8 Billion

Reuters: Viacom has asked CBS to sweeten its merger bid by about $2.8 billion, or almost a quarter more than CBS’s offer, indicating the wide gap in the U.S. media companies’ price expectations. National Amusements, the Redstone family company that controls CBS and Viacom, has pushed them to negotiate a merger.