Biglari’s Maxim Magazine Sells ‘Votes’ to Pick Cover Model

New York Post: Maxim’s novel idea to have a contest to choose the cover model of its January/February issue garnered it a lot of publicity — and, it appears, close to $1.5 million. Readers were allowed a single free vote daily. But beyond that, they were charged $1 per vote — with a $20 minimum — to cast their ballots.