BuzzFeed Creates Its Own Editing Tool for Meme-y Videos

TechCrunch: Although the “pivot to video” has been notoriously challenging for most publishers, they can’t exactly give up on video. In fact, BuzzFeed has been ramping up production with a new editing tool called Vidder. BuzzFeed says Vidder is being used by 40 or 50 team members to create 200 videos each month.