Zenith: Global Ads to Enjoy $2.4 Billion Boost from World Cup

World Screen: The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year’s global advertising revenues, according to Zenith. “The World Cup provides a reliable boost to the global ad market every four years, and will be responsible for 10 percent of all the growth in ad dollars this year.”