BuzzFeed News Insists It’s Not Pivoting to ‘Viral Sh—’ Videos

Digiday: The so-called pivot to video has been much maligned as a naïve rush by digital and print publishers for an elusive pot of gold. BuzzFeed News insists its embrace of video is different because it’s amplifying, not replacing, its existing journalism. “The ‘pivot to video’ is taking viral shit that has nothing to do with what we do.”