BuzzFeed Bets Heavily on Becoming Authority on ‘Adulting’

The Drum: Some 74% of people aged 18-24 are so unsure of their competence in basic skills, such as bleeding radiators or reigniting a pilot light, that they would like classes in “adulting.” For media organizations, this represents an opportunity. BuzzFeed, in particular, is betting heavily on becoming the lead authority on “adulting.”