TheSkimm, Newsletter for Women, Becomes ‘Insane Success’

New York: By any measure, the Skimm, founded in 2012, is an insane success. The newsletter is a Frankensteining of clear, sober-minded news aggregation with a tone imitating the way young women supposedly talk to one another. It has grown by more than 100 percent since Donald Trump took office and has 7 million subscribers.