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Hulu, AT&T to Test Nonstop Commercials with ‘Pause Ads’

Dec 5, 2018 | Digital, Video |

Variety: TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption. There’s no guarantee viewers will welcome “pause-vertising” any more than they do the current crop of 30-second pitches.