CBS Mulls Dropping Nielsen Ratings Amid Disruption in TV

Variety: CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. The nation’s most-watched TV network is prepared to drop Nielsen’s measurement services if the two sides can’t come to an agreement by the end of this month. CBS’s current contract with Nielsen – valued at more than $100 million a year — expires at year’s end.