AT&T’s Turner Cable TV Pursues Synergy with Ad Unit Xandr

Reuters: AT&T’s Turner networks and advertising business Xandr said Tuesday they have begun using the wireless carrier’s customer data to help advertisers better reach audiences across Turner brands like CNN and TBS on TV and over digital platforms. The high-profile collaboration between the advertising division of AT&T and its newly acquired WarnerMedia will be closely watched in the industry.