The Hill Chief Touts Halo-Effect from Pivot to High-End Video

Digiday: At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. “We were going into subscriptions and it’s very smart for people who do it. But we decided we wanted to be first in high-end video because nobody was in it,” said Jimmy Finkelstein, chairman of The Hill, a politics-focused media brand.