Hearst Content Chief Tests Digital Subscriptions, E-Commerce

WWD: Kate Lewis, chief content officer at Hearst Magazines: “One of the things that we’re really motivated to do online is to connect consumers to the products they want — i.e., e-commerce. That’s been a really nice growing part of our business. We’re also doing some experimentation with digital subscriptions. We launched a subscription for our columnist Charlie Pierce and that’s been really successful.”