Hearst Grows Lucrative Licensing Deals with ‘Farmer Wants a Wife’

Digiday: As part of Hearst’s licensing operation, Country Living Hotels in the UK are relatively nascent. Hearst’s most lucrative licensing deal is the dating TV show “Farmer Wants a Wife,” showing in 24 territories, and the spin-off dating app Country Loving. “The show has been so popular in Holland they’ve now run out of farmers.”