CBS Sees Decline in Super Bowl Ad Sales Along with TV Audience

Bloomberg: Super Bowl advertising sales fell more than 6 percent, a sign the annual broadcast bonanza may be peaking along with its audience. CBS collected $382 million in ad sales during the game, down from the $408 million NBC got last year and Fox’s $419 million in 2017. The viewing audience came in at 98.2 million, also down from last year and lowest since 2008.