Hulu Cracks Viral Instagram Egg to Raise Mental Health Awareness

Adweek: On Friday, Hulu and the Instagram account of “world_record_egg” teased a mystery collaboration that would be unveiled Sunday after the Super Bowl. Hulu used the attention to remind viewers that mental health is important: revealing a PSA about the importance of “talk[ing] to someone” for those struggling with the “pressure of social media.”