Hearst’s Harper’s Bazaar Unveils Subscription Effort Bazaar Brides

Business of Fashion: Harper’s Bazaar is betting on brides. The American upscale fashion title is introducing a subscription website as well as a premium tier that includes newsletters, videos and discounts. The vertical, called Bazaar Bride, is the first of its kind from publisher Hearst. “We are still experimenting and looking for what’s working.”