Viacom Spat with AT&T May Become Most Painful to DirecTV

MarketWatch: Viacom said that despite “a series of offers” made to AT&T-DirecTV to reach a new carriage agreement, AT&T’s “unwillingness to engage in constructive conversations” could force a disruption of service. BTIG analyst Richard Greenfield said history suggests that DirecTV, not Viacom, has more to lose.