Verizon Media Plots Shift from Old Media to Online Shopping

CNN: Six months ago, Verizon declared that its media brands were virtually worthless. Now it’s trying to reinvent the business with a plan to turn readers into online shoppers. Guru Gowrappan, who took the helm as Verizon Media’s CEO nine months ago, wants to diversify revenue so that ad sales, subscriptions and transactions are roughly equal in size five years from now.