Viacom Revival Ups Likelihood of Bakish as CEO of CBS-Viacom

Digiday: With merger talks between CBS and Viacom reportedly back on, Viacom CEO Bob Bakish is considered the frontrunner to run the combined company. In that position, he would likely be charged with turning CBS-Viacom into a bigger media powerhouse. That’s no small task, but neither was turning around Viacom.