News Corp Cuts Podcasts in Britain by Half to Boost Downloads

Digiday: In an effort to focus its resources with fewer, more specific shows, News UK cut the number of podcasts it produces in half, to 22. One year in, the result: Double the collective downloads and triple the ad revenue. “It’s better to have 10 shows with 100,000 listens per episode rather than 40 shows with 10,000.”