Hearst Teams with P&G on Body Confidence Campaign in UK

FIPP: Hearst UK is partnering with Procter & Gamble in a body confidence campaign after its largest ever research piece revealed how negatively women think about their bodies. Over 2,500 women, aged 18-65, took part in targeted surveys, kept diaries and attended focus groups to understand how they think and feel about their bodies on a day-to-day basis.