BuzzFeed CEO Says Pivoting to Video is Difficult, Expensive

New York:  “We started video at BuzzFeed much earlier than a lot of companies that were trying to do this pivot to video,” said CEO Jonah Peretti. “But in the last couple of years, it’s been more evident to people that video is tough, right? It costs more. It’s more difficult. The platforms have a lot more lock-in. It’s something that takes a lot of up-front investment.”