ViacomCBS Leans on ‘House of Brands’ in Streaming Wars

Bloomberg Opinion:  “House of Brands” probably wasn’t the best choice of words by ViacomCBS to describe its streaming-TV strategy. It’s best for a company to avoid sounding similar to a phrase implying a shaky structure. But ViacomCBS’s collection of TV and film brands has the potential to constitute an attractive streaming-TV offering.