ByteDance’s TikTok Goes ‘Shoppable’ with Walmart

Ad Age: Walmart will hold its first “shoppable” US livestream on TikTok in a move that gives the giant retailer — which has a pending deal to acquire a piece of the platform — a temporary edge over rivals in e-commerce integration. The “Holiday Shop-a-Long Spectacular” will be a variety show with 10 TikTok creators.