Comcast’s Ad-Tech Arm FreeWheel to Buy Beeswax

Adweek: Comcast’s ad-tech division FreeWheel plans to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Beeswax offers media buyers a “bidder-as-a-service” programmatic buying model, where clients are charged a standardized service fee.