Amazon Ad Business is Forecast to Gain Most Share

CNBC: Amazon will be the leading share gainer among the major digital ads businesses in 2021 and 2022, according to a new ad buyer survey from Cowen. Amazon’s ad business will continue to grow as more spend comes from TV, search and other digital platforms and as buyers see strong return on investment on the platform. Amazon’sad business also appears, at least in buyers’ eyes, to be less exposed to the ongoing privacy debate.