Politico Boosts Ad Rates Amid Revamp of Playbook

Vanity Fair: Playbook’s advertising rates have more than doubled over the past year, now commanding $300,000 a week on average. With its influential list of some 300,000 readers, the franchise generated at least $10 million in 2020 and will be an even higher eight-figure proposition in 2021. Most of this year’s inventory is already sold out.