Hearst Enters Pact for Magazine Branded Mattresses

License Global: Home furnishings firm Idle Group has launched its first-ever mattress collaboration with Hearst Magazines, beginning with Country Living. “Nothing beats a good night’s sleep in the country,” said Country Living editor Rachel Hardage Barrett. “You can rest assured there’s no better way to hit the hay.” Idle Group will roll out mattress brands for other Hearst publications including House Beautiful, Men’s Health, and Women’s Health in 2021.