Report: US Consumers Scoff at Ad-Supported Media

MediaPost: The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by advertising dollars fell to its all-time low, according to a new report from PQ Media. The forecast shows the time the average American spent with all forms of media rose 2.9% to 73 hours weekly in 2020, largely due to the impact of the global pandemic.